Oliver Tractor
How to improve your site search
Making sure that your search engine makes it as easy as possible for your customers to find what they are looking for is business-critical. It is also very difficult – good search engines can cost an awful lot of money and require a lot of ongoing effort to keep them up to scratch.
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As an example: on Monday 12th December 2005, I wanted to buy a copy of Jamie Oliver’s new cook book Jamie’s Italy from amazon.co.uk. So, I went to the “Books” section of their website and searched for “olivers italy” and these 9 items appeared on the results page:
1. “The American Tractor” by Patrick W. Ertel
2. “A Garden in Lucca: Finding Paradise in Tuscany” by Paul Gervais
3. “History in Exile: Memory and Identity at the Borders of the Balkans” by Pamela Ballinger
4. “Oliver Tractors” by Jeff Hackett, Mike Schaefer
5. “Wyoming (Moon Handbooks S.)” by Don Pitcher
6. “Wines of Australia (Mitchell Beazley Wine Guides)” by James Halliday
7. “All Music Guide to Jazz: The Definitive Guide to Jazz Music” by Ron Wynn (Editor), et al.
8. “Larousse Gastronomique: The World’s Greatest Cookery Encyclopedia” by Prosper Montagne
9. “The Teacher’s Calendar: The Day-By-Day Directory to Holidays, Historical Events, Birthdays and Special Days, Weeks and Months” by Holly McGuire (Compiler), et al.
Jamie Oliver’s book didn’t appear anywhere on the results page, even though it had been Amazon’s 3rd best-selling book in the previous 24 hours.
The problem was that I had typed “olivers italy”, instead of “oliver’s italy” (which would have returned Jamie Oliver’s at the top of the search results list). That single missing apostrophe was all that it took for Amazon’s expensive search engine to splutter, fall over and fail.
So – if Amazon can’t do it, it must be impossible, right?
Wrong – here are some things the boys & girls at Amazon could – and should – have thought about.
Two types of problems
There are two basic types of problems that a user can experience when they are searching for something:
- User-error – the correct search term is entered incorrectly (i.e. the user intends to enter a search term that would cause the search engine to return results that are relevant to their needs, but they enter it incorrectly).
- Search engine error – the wrong search term is entered (i.e. the user enters a search term that the search engine does not relate to their needs).
User error
People generally enter the correct search term incorrectly because they either:
- Don’t know how to spell it.
- Have made a typing error
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It’s important to realise that there are millions of potential customers who can’t spell very well. For example, a 2003 survey of the literacy (i.e. reading and writing) estimated that there were 16% of English adults (aged 16 to 65-year-olds) had literacy levels no higher than those expected of an 11 year-old (source: The Skills for Life Survey).
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Oliver Tractor Photos
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ELCAR GRAHAM KISSELL MOLLER OLIVER TRACTOR STARTER SWITCH NEW DELCO $54.00 |
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Collectible Lapel Tie Pin Tractor I Love Oliver Corporation 1 in $7.49 |
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Oliver Classic Farmer Equipment Machinery Tractor Hart Parr Sport Metal Watch $0.99 |
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Oliver Farm Equipment Tractor Match Stick Box Holder $8.50 |
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OLIVER RC 66 TRACTOR ENGINE FLYWHEEL-VINTAGE $34.99 |
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VINTAGE OLIVER 55 TRACTOR DASH HOUSING $79.99 |
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White Oliver MM Tractor Plow Disk Planter Logo Decal Transfer Nameplate $27.00 |
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White Oliver MM Tractor Plow Disk Planter Logo Decal Transfer Nameplate $20.00 |
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ORIGINAL OLIVER PARTS MANUAL-OC – 9 DIESEL CRAWLER TRACTOR $24.99 |
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Oliver 66 tractor clutch disc 8″ 17 spline 100635 $125.00 |
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Oliver 770 toy tractor $29.99 |
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OLIVER 77 TRACTOR EMBLEM BELT BUCKLE $8.95 |
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VINTAGE 1942 OLIVER 60 RC TRACTOR LOWER WATER OUTLET $19.99 |
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VINTAGE 1942 OLIVER 60 RC TRACTOR UPPER WATER OUTLET $19.99 |
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VINTAGE 1942 OLIVER 60 RC TRACTOR ENG PUSH RODS $24.99 |
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Oliver Tractor Model 66 77 Gas Starter Kit 6V 1107939 $12.95 |
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1949 Oliver Farm Tractors Collectible Vintage Ad $9.99 |
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OLIVER PLOWMAKERS FOR THE WORLD IMPLEMENTS ROUND TIN SIGN FARM TRACTOR $26.00 |
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Oliver Super 55 550 White 2-44 Tractor New 10″ Clutch Kit $308.99 |
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Franklin Mint Large 1/12th Oliver Super 99 Farm Tractor $195.00 |
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Oliver/Cockshutt 2050 and 2150 Tractors Service Manual $19.00 |
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Oliver Tractor Corporation Hitch Up to Oliver in 1966 Comparative Text $9.99 |
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1956 OLIVER TRACTOR COMPANY IRON AGE FIELD SPRAYERS Brochure Pamphlet Catalog $9.99 |
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SpecCast SCT 342 Oliver 88 Orchard Tractor Model $59.99 |
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Caterpillar Twenty Two – miniature Oliver 990 tractor $10.00 |
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New OLIVER TRACTOR CLASSIC Accessories Unisex Sport Watch $0.99 |
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1 GOODYEAR TRUCK CAR TRACTOR BELT 17442 13AV1120 SIMCA OLIVER MOILIFT KUBOTA $8.75 |
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Oliver Tractor Farm Equipment Machinery Logo Watch $0.99 |
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Oliver 2455 toy tractor (same as Minneapolis Moline A4T-1400) $279.99 |
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VINTAGE 3-9-1963 OLIVER 1600 TRACTOR OPERATOR’S MANUAL. Charles City, Iowa. USA $17.00 |
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Cletrac Tractor Dozer Watch Fob Oliver Co. CBD-4 $64.99 |
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Oliver Model 4 Corn Picker Tractor Operators Manual $11.97 |
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Oliver 1850 Tractor Ad/Clipping 1968 Original $9.99 |
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Oliver 99-Super 99-99GM Tractor I&T Shop Manual 1956 ex $14.95 |
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Oliver Loader wheel tractor Strait-Line 1951 print Ad $9.99 |
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OLIVER Brochure Row Crop Tractor “77″ 1949 NICE! $60.00 |
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OLIVER Brochure Row Crop Tractor “77″ “88″ 1950 NICE! $60.00 |
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OLIVER Brochure Row Crop Tractor “66″ 1949 NICE! $60.00 |
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OLIVER Brochure Row Crop Tractor “88″ 1949 NICE! $60.00 |
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Oliver Farm Tractor Color r Ad 1950 $9.99 |
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I LOVE OLIVER tractor, post pierced earrings, NIB $12.00 |
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New Oliver Tractor Radiator 77 Super 77 MS513E $307.99 |
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“OLIVER TWIST” S/N OLIVER TRACTOR ART 16″ X 24″ $39.95 |
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DELCO REMY TRACTOR STARTER W/SOL ALLIS-CHALMERS,CASE,MASSEY FERGUSON,OLIVER $149.99 |
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Oliver 1250-A Tractor Operator’s Manual $26.99 |
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303305937 White / Oliver / Mpl Moline Tractor Cab Door Handle 2-88 2-105 2-110 + $31.99 |
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Oliver Model HG Crawler Tractor Instruction Manual $13.95 |
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Oliver Tractor Lower Radiator Hose 1550 1555 1650 1600 $14.99 |
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Oliver 1255 1250-A Tractor Operator Maintenance Manual $22.97 |
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Vintage OLIVER TRACTOR Dealer KEY HOLDER…Kansas $5.95 |
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1951 Oliver AG6 Crawler Tractor Manual $34.99 |
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VINTAGE 1941 OLIVER 60 RC TRACTOR FRONT HITCH BRACKET $19.99 |
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Oliver 1650 1655 Tractor Shop Service Repair Manual $67.47 |
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ERTL 1/64 TRACTOR OLIVER 880 NARROW FRONT FARM TOY NICE $19.99 |
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TOOTSIE TOY TRACTOR AND SPREADER GREEN OLIVER? FARM TOYS $19.99 |
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Oliver 1755 1855 1955 2255 Tractor Shop Service Manual $47.97 |
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FUEL FILTER HOUSING ASSEMBLY OLIVER 1850 WHITE TRACTOR PERKINS ENG CAV STYLE NEW $26.99 |
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OLIVER Wheel Type Agricultural Industrial Tractors Engine DEALER Service Manual $25.90 |
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N Scale Oliver 66 Green Tractor $8.99 |
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NEW Oliver Farm Tractor Super Diesel Replica Stainless Steel Folding Knife $12.00 |
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COMPLETE OLIVER Fleetline SUPER Tractor SERVICE MANUAL – 1378 PAGES – SEARCHABLE $25.95 |
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Vintage Slik Oliver Tractor…1950 $9.99 |
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VINTAGE OLIVER 60 RC TRACTOR STEERING SHAFT-U JOINT $24.99 |
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VINTAGE OLIVER 60 RC TRACTOR STEERING POST GEAR $24.99 |
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Oliver and Massey Harris 55 Tractor LED Barn Display Lanterns $18.99 |
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OVER UNDER HYDRA POWER 1650,1655,2-70 OLIVER WHITE TRACTORS VERY NICE 3 SPEED!! $255.43 |
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d189-g Oliver Tractor Neon Light Sign $9.99 |
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Scale Models Oliver Row Crop 70 pedal car tractor all original red trailer $795.00 |
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1948 Oliver Tractor Ad MODEL 60 A SMALL TRACTOR BUT GOOD! 8 BY 11 $7.95 |
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1953 Oliver Green Tint Tractor Ad FEATURING THE ROW CROP 77 2-3 PLOW TRACTOR $7.95 |
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Oliver 70 ERTL Toy Tractor 1989 Portland Hit Miss Tractor Show $10.99 |
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1953 Oliver Green Tint Tractor Ad FEATURESTHE ROW CROP 66 TRACTOR 3 POINT HITCH $7.95 |
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American BOSCH Tractor Magneto ZR4 stationary engine Deere Harris McCormick Mack $65.00 |
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American BOSCH Tractor Magneto B6 miss stationary engine Deere Harris McCormick $95.00 |
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oliver 77 farm tractor row crop $760.99 |
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Vintage Ad Print 1964 Oliver 1800 Tractor $1.99 |
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Charles Freitag Oliver Twist Framed Tractor Print 19.5 x 17.5 $28.95 |
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VINTAGE OLIVER SUPER 88 D TRACTOR ENGINE FRONT PLATE $19.99 |
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VINTAGE OLIVER SUPER 88 D TRACTOR CAMSHAFT IDLER GEAR $19.99 |
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Vintage 1948 OLIVER-CLETRAC HG TRACK TYPE TRACTORS Advertisement $9.86 |
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Vintage 1948 2 pgs OLIVER TRACTORS Advertisement $11.84 |
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Oliver Tractor Tachometer $5.50 |
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NOS AC Oliver Tractor Waukesha 180 190 195 Oil Filter $50.00 |
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Vintage 1948 OLIVER 70 TRACTORS Advertisement $9.86 |
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Oliver 1850 1950 Gas Diesel Tractor Shop Service Manual $48.42 |
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Vintage 1949 OLIVER TRACTORS Advertisement 66, 77, 88 $9.86 |
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vintage tractor guide fog light lens oliver farm all allis chalmers headlight ? $35.00 |
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VINTAGE OLIVER 66 RC TRACTOR BULL GEAR DRIVER -HOUSING $29.99 |
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VINTAGE OLIVER SUPER 88 D TRACTOR CAMSHAFT GEAR $19.99 |
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Oliver Tractor seat Cranberry Vinal Covered 1255 1355 1450 1550 1555 1650 1655 + $262.00 |
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AGCO HERITAGE SERIES METAL TIN TRAY OLIVER SUPER 88 TRACTOR EDWARD SCHAEFER 1998 $24.99 |
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OLIVER_TRACTOR_REPAIR_MANUAL_ 60HC_60KD_70HC_70KD_80HC_80KD_88HC_90_99 $34.98 |
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NEW Starter Oliver Tractor 550 1555 1655 Forklift 552 $349.95 |
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New Oliver White Tractor 10″ Clutch Friction Disc 550 Super 55 2-44 100687AS $66.99 |
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1952 Calendar Kimbl Oliver Gehl Farm Dairy Equipment Tractor Vintage Metal Ruler $15.99 |
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VINTAGE OLIVER TRACTOR ADVERTISING CATALOG BROCHURE PAMPHLET PICTURE SIGN OLD $9.99 |
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VINTAGE OLIVER TRACTOR ADVERTISING CATALOG BROCHURE PAMPHLET PICTURE SIGN OLD $9.99 |
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VINTAGE OLIVER TRACTOR PIN BUTTON – Made in USA $19.99 |
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Oliver 66 rowcrop tractor transmission shifter forks $42.50 |
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Oliver 88 standard Tractor original pair (2) gas tank mounting bracket bands $29.99 |